Market and Trade

The floricultural sector is undergoing rapid changes worldwide. Globalization and increasing competition have led to the development of new production centers in addition to the traditional ones, such as The Netherlands, U.S.A., Israel, Japan, Italy, and Colombia. Floricultural production in Latin America, Africa, and Asia is increasing very quickly, and China, India, Malaysia, Pakistan, Taiwan, Thailand, Singapore, Sri Lanka, and Vietnam are new entrants into this field.
It is to be expected that the north-south axis will be important to the export market. Africa will increasingly export to Europe, and South America to the U.S.A. and Canada. Within Asia, there will be a growing interregional trade with upcoming countries like Malaysia, Thailand and the Philippines. Australia and New Zealand have possibilities for entering the market niche in Asia with high-quality